I’m Joybo
In November 2017 and 2018, 2:10 Animation and Jiang Xiaobai Liquor co-launched two seasons of the romantic urban animation series I’m Joybo. The series quickly rose in popularity, helping the brand resonate with China’s post-95 and post-00 generations.
With a rating of 9.6 on Bilibili and 9.4 on Youku
The series topped the charts as No.1 in youth romance animation
Its two seasons have garnered over 1.1 billion total views across platforms.
Recognized as one of the Top 10 Chinese Animations of 2017
I’m Joybo also received the following awards:
• Most Popular Work of the Year – 3rd Data Entertainment Awards 2018
• Animation of the Year – 3rd China New Culture & Consumer Summit 2018
A story that unfolds from Jiangxiaobai himself — a lost memory, a glass orb worn on a chain, a letter sealed for over a decade, a girl from a dreamlike past, and a girl encountered again in reality...Fragments of memory slowly piece together. What happened ten years ago? A boy, two girls, and a fateful connection that never quite faded. As they reunite a decade later, truths behind love, regret, and heartbreak are gradually revealed. As China’s first romantic urban animation series and the country’s first 2.5D animated series, I’m Joybo stands as one of the most successful examples of crossover between consumer branding and animation in the past 20 years.
