Virtual ldol Zanzan & Mimi
Canzan and Mimi form China’s first 3D virtual idol duo built around a myth-inspired "fairyverse" system.
点赞仙，诞生于寄托人们心愿的红丝带，是倾听并实现世间美好愿景，立志用赞式RAP唱遍中国经典的中国虚拟歌手，点赞仙！2021年于江苏卫视动漫形象舞台竞演节目《2060》冠军出道；2021年与新华社抖音官方合作，进行《我们这一年》大型年度盘点直播；2022年发布个人首张讲述梦想的原创单曲《是吧》；2022年开启时空旅行，首站游历西游世界，并根据一路所想所感创作四首歌曲，收录于首张mini专辑《赞游记》；Zanzan was born from the symbolism of a red thread carrying people’s wishes — listening, connecting, and helping realize heartfelt dreams. As China’s first rap-style virtual idol with a positive mission, Canzan made her debut in 2021 on the Jiangsu TV anime performance show 2060, winning the championship. Later that year, she performed in Xinhua News Agency’s “Our Year” New Year Gala, followed by her debut single “The Dreamer” in 2022. Her time-travel-themed tour began with the Western Fantasy World stop and led to the release of four original songs based on imagined journeys, all featured in her first mini-album: 《点赞记忆 Like Rewind》.
Mimi is a delicate, dreamy spirit born from a rich, magical world of mist and forests — her dream is to save the world through empathy and light.
As ambassadors for the “早安谷养” health beverage line, under China Resources Jiangzhong Pharmaceutical Group. Zanzan and Mimi were created to seamlessly reflect the brand’s values in wellness and optimism, blending product storytelling with visual charm and emotional resonance.
The duo has attracted over 500,000 followers and 600 million cumulative video views across platforms. Through rapid market validation, their development journey helped the team refine both creative IP-building skills and execution capabilities — a valuable step forward in original character IP incubation.
